Maand: november 2022

Local Pack Header Specificity Vanishes while Local Packs Downtrend

In July of this year, Moz published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community began noticing that the extraordinary diversity of headings we had captured had suddenly diminished. Today, Miriam presents a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration.

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4 Common Mistakes E-commerce Websites Make Using JavaScript

By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. In this article, Justyna demonstrates how to avoid some of the most common mistakes e-commerce sites make when implementing JavaScript.

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The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses

Following our publication of The Impact of Local Business Reviews on Consumer Behavior, Miriam distills the dominant traits, characteristics, and behaviors shown by reviewers and business owners. These insights are meant to help you envision both the public and practices in an approachable manner, and enable you to form a useful mental picture of who and what you’re working with when it comes to growing and managing your reputation.

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